BMW X4 Launch-Event – Museumsquartier Vienna
For two weekends, the new BMW X4 celebrated its Austrian premiere in Vienna’s Museumsquartier. Technically implemented by Lichttapete. Full-length slide projections were shown on two sides of the Leopold Museum. To integrate the audience, another area was recorded using video projectors with texts and live pictures of the visitors. After the event, BMW Austria presented the pictures of the event on Facebook, where they achieved around 13,000 photo views and 3,600 likes.
Demner, Merlicek und Bergmann