BMW X4 Launch Event – MQ Wien

BMW X4 Launch-Event – Museumsquartier Vienna

For two weekends, the new BMW X4 celebrated its Austrian premiere in Vienna’s Museumsquartier. Technically implemented by Lichttapete. Full-length slide projections were shown on two sides of the Leopold Museum. To integrate the audience, another area was recorded using video projectors with texts and live pictures of the visitors. After the event, BMW Austria presented the pictures of the event on Facebook, where they achieved around 13,000 photo views and 3,600 likes.


location

Museumsquartier Vienna


client

BMW


Agency

Demner, Merlicek und Bergmann


year

2014


technical details

Interaktive-Videoprojektion
Statische Projektion